Starbucks Not as Popular as Many Think

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 |  Includes: MCD, SBUX
by: EconMatters

Since Starbucks (NASDAQ:SBUX) is the first brand to have 10 million fans on Facebook, here's some news that crossed my email inbox that Starbucks fans might find hard to believe.

Although Starbucks started a community website in early 2008, My Starbucks Idea, designed to collect suggestions and feedback from customers, there's actually another website -- Starbucked.com -- founded almost a decade earlier and dedicated to oppose Starbucks and help its would-be rivals, independent coffee houses. Starbucked.com was founded in 1999 by a frustrated customer who supposedly received very poor customer service at a Starbucks in Berkeley, California.

Now here comes the more unexpected or shocking news: McDonald's (NYSE:MCD) customers are more loyal than customers at Starbucks. Based on a recent consumer study by CustomersDNA, LLC, McDonald’s outscored Starbucks and Dunkin' Donuts with the most loyal coffee customers -- 62% of the visits by those who did not visit either Starbuck’s or Dunkin’ Donuts during the average month.

The same study found that "Die Hard Loyals" account for less than half (41%) of Starbucks customers, while Starbucks' fast-food-turned-coffee-chain rival Dunkin’ Donuts did not fare that much better -- about 42% of Dunkin' customers were "Die Hard Loyals."

Despite these interesting tidbits, it is still quite a feat for a single-store coffee house that started out in Seattle to have evolved into the largest coffee house company in the world in the past 30 years; this cool infographic below should lead you down memory lane to find out more that you might not know about Starbucks.

[Click to enlarge]
The Scale of StarbucksClick to enlarge

Source: Online MBA.