In a major expansion beyond the U.S. market, Yahoo is rolling out its mobile ad services in 18 international markets and has signed on major advertisers in doing so. Yahoo has already signed up such multinational powerhouses as Hilton Hotel Corp.'s Embassy Suites, Nissan Motor Co.'s Infiniti, Intel Corp., PepsiCo Inc.'s Pepsi, Procter & Gamble Co.'s Asian-Pacific unit and Singapore Airlines Ltd. for its new mobile advertising roll out. The company also plans to offer several new features for its Go 2.0 suite of mobile applications including searches directly from Yahoo Maps and the ability to share specified content with friends. Yahoo reports strong demand for its Go 2.0; since being launched in January, it has already been downloaded by 400,000 mobile users.
Sources: Wall Street Journal, Forbes, Reuters
Commentary: Recipe For a Yahoo Turnaround, Google, Yahoo, Watch Out: Wireless Providers May Form Search Rival, Yahoo Launches Panama Ad Ranking Model Amidst Increased Competition, Yahoo! Q4 2006 Earnings Call Transcript
Stocks/ETFs to watch: Yahoo (YHOO). Competitors: Google (GOOG), Microsoft (MSFT). ETFs: Internet HOLDRS (HHH), First Tr DJ Internet Index Fd (FDN)
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