Apr 28

Tip for banking online

Two options for banking online are Emigrant Direct and ING Direct. Of course, Emigrant Direct pays higher interest - 3.25% APY versus 3.00% for ING Direct. So why bank with ING? Here is an e-mail I received from the ING sales team in response to that very question:

ING DIRECT does not base rates on one competitor, we base them on overall
market conditions as well as on our competition.

Even though another bank may currently offer a higher rate, we feel that we
offer the better deal for several key reasons.

ING DIRECT has consistently paid one of the nation?s highest yield with no
fees and no minimums for more than 4 years.  We have a low cost business
model that allows us to continue to offer these high rates over the long
term.

ING DIRECT's privacy policy exceeds government standards.  We have an opt-in
policy, which means that we do not share private Customer information with
affiliates and other third parties without express permission from our
Customers.  Other banks may share this type of Customer information
automatically, unless the Customer tells them not to.

ING DIRECT has Sales Associates who are thoroughly trained on all of ING
DIRECT?s products answering the phone.  Our Customers can always speak to
a ?person?.  ING DIRECT Sales Associates strive to answer the phone in 20
seconds or less to provide an excellent Customer experience.

If you are simply looking for a higher rate, keep in mind that we also offer
CDs which earn as high as 4.50% APY depending on the term that you select.

If you have any more questions, give us a call 1-800-ING-DIRECT.

Thanks for your interest in ING DIRECT

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