Deciphering Yahoo's Restructuring Announcement

Like Mike, I made it about two paragraphs into this major Yahoo (YHOO) restructuring announcement before serious MEGO (My Eyes Glaze Over) set in over all the corporate speak. Oy.

As usual in these important cases -- and this is a major announcement -- I have decided to enlist the assistance of Microsoft Word's autosummarize feature. Here is the shorter Sue Decker dialed back to 2% of the original:

1. Demand Channels: focused on providing marketing solutions to our advertising customers Marketing Solutions (Demand Channels). Yahoo! Publisher Network (Supply Channels). Marketing Products Division [MPD].

Well, it's still inscrutable corporate speak, but at least it's shorter inscrutable corporate speak.

Either way, the bottom line seems to be that Yahoo has announced who will head up the three groups within the company's previously formed ad sales division. And beyond that ... well, let's just say that the company could be announcing that everyone is taking the year off and no-one would be the wiser.

Comments

[dmc500hats:]

just imagine... wouldn't it be great if companies issued re-org announcements with a simple Orgchart (+ delta), instead of all that gobbledygook? would be so much simpler... not to mention very 2.0 ;)

someone call me when the CogMap chart for Yahoo is in sync with the new announcements:
cogmap.com/chart.php?i...

2007 Feb 15 01:44 PM