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According to ComScore, the online sales of greeting card companies and flower vendors were up 98% for the week before Valentine's Day.
bemine

The top performers were American Greetings Corp. (AM-OLD), Hallmark, RedEnvelope Inc. (REDE), 1-800-Flowers.com Inc. (FLWS), and Martha Stewart Living Omnimedia Inc. (MSO).

Disclosure: Author owns MSO.

Source: Sentimental Online Sales Almost Doubled Before Valentine's Day