Sony's Revival by Kopin Tan
Summary: Sony (NYSE:SNE) has built an 'unwieldy empire' that dabbles in everything from movies to insurance, which many feel caused it to lose focus. Predictions of its resurgence have often proven premature, but a recent surge in share prices sees its stock already up 23% this year (it now trades above its 50- and 200-day moving averages) and has Barron's The Trader column calling for a closer look. Recent cost-cutting in its semiconductor unit and market-share gains from its LCD section has given investors renewed hope. Natexis Bleichroeder's analyst John Roque has tried for months to bring Sony's brightening chart to the attention of clients. Credit-Suisse analysis pegs Sony shares at 22% above today's prices, based on a sum-of-the-parts evaluation. Barron's: "Its push to improve efficiency will eventually pay off, and investors' decade-long disregard hints at the potential upside should they come around."