For all the hype leading up to Apple's iCloud announcement Monday, it sure was a big let down. While Apple has no problems letting users store content in the cloud, users have no ability to stream that content from the cloud. All content has to be downloaded to each iOS device which in my mind, defeats the whole purpose of the cloud when it comes to rich media content. Apple's iCloud service is only being used for storing content (and a small amount at that) and syncing it, but not actually streaming it. Apple had the chance to really move the industry forward today with a cloud based streaming offering and they didn't. Huge disappointment.