The airline industry is an extremely capital intensive industry that has been struggling to find sustainable profitability. Some of the past recent challenges have included over capacity, surging fuel prices, and high labor expenses. Everyone is well aware of the constant parade of airline companies into and out of bankruptcy.

Using DuPont Analysis is one way to dig a little further into the companies to see what similarities (or differences) there might be. DuPont Analysis is a view of breaking down Return on Equity (ROE) into factors that can be further analyzed. These factors are commonly a profitability measure, a turnover measure, and a leverage measure. DuPont Analysis was created by E. I. du Pont de Nemours and Company (NYSE:DD) in the 1920s. For this analysis, I looked at a three-factor analysis:

Factor |
Calculation |

Asset Turnover | Revenue/ Average Assets |

Profitability | Net Income/ Revenue |

Leverage | Average Assets/Average Equity |

However, companies have become more focused on tax reporting, and this increases the overall complexity. While leverage is calculated in the Asset to Equity ratio, the cost of the leverage is lost in the profitability margin. Possibly one company has obtained lower cost debt than another, and that financial engineering is different from how it runs its day to day operations.

Using this simplified DuPont Analysis creates some challenges, since the Profitability measure captures the impact of several concepts ranging for tax efficiency to also touching on leverage impact. The higher the leverage, the higher the interest, the lower the net income. DuPont Analysis can also use a five-factor model that includes a profitability measure based on EBIT/Revenue, a tax efficiency measure and then an interest rate adjustment measure. Previously, I used a five-factor model to look at The Coca-Cola Company (NYSE:KO) and PepsiCo Inc. (NYSE:PEP) in this article. The airline stocks that I will consider for this article are listed below and represent primarily Western Hemisphere companies as well as Ryanair (NASDAQ:RYAAY).

**Select Airline Companies**

Ticker |
Name |
Market Capitalization |
Last Fiscal Year Revenue |

LFL | Lan Chile S.A. | $ 9,229 | 4,391 |

RYAAY | Ryanair Holdings plc | $ 9,014 | 4,043 |

LUV | Southwest Airlines Company | $ 8,780 | 12,104 |

DAL | Delta Air Lines Inc. (New) | $ 8,035 | 31,755 |

UAL | United Continental Holdings, Inc. | $ 7,460 | 23,229* |

CPA | Copa Holdings, S.A. | $ 2,773 | 1,415 |

ALK | Alaska Air Group, Inc. | $ 2,321 | 3,832 |

TAM | TAM S.A. | $ 2,051 | 6,855 |

JBLU | JetBlue Airways Corporation | $ 1,686 | 3,779 |

GOL | Gol Linhas Aereas Inteligentes S.A. | $ 1,614 | 4,204 |

SKYW | SkyWest, Inc. | $ 783 | 2,765 |

HA | Hawaiian Holdings, Inc. | $ 278 | 1,310 |

RJET | Republic Airways Holdings, Inc. | $ 214 | 2,654 |

*Source: Data is provided by Zacks.com services as of June 17, 2011.*From UAL 2010 10-K. Zacks.com showed a $34 billion figure. GOL, RYAAY, CPA and TAM revenues are from Yahoo Finance.*

I then pulled the data more detailed financial data from Yahoo Finance for 2010 through 2009 for the key statistics required. For 2009, I will look at the DuPont Analysis for United and Continental as individual companies based on their SEC Filings. Applying the DuPont Analysis for 2010 gives the following table:

**2010 Airline DuPont Analysis**

Ticker |
Asset Turnover |
Profitability |
Leverage |
Implied ROE |

DAL | 0.73x | 1.9% | 76.2x | 104% |

HA | 1.22x | 8.4% | 4.7x | 48% |

TAM | 0.85x | 5.9% | 7.3x | 37% |

LFL | 0.70x | 9.8% | 5.2x | 36% |

ALK | 0.77x | 6.5% | 5.1x | 25% |

CPA | 0.60x | 17.0% | 2.3x | 24% |

RYAAY | 0.43x | 10.2% | 2.6x | 12% |

GOL | 0.80x | 3.1% | 3.2x | 8% |

LUV | 0.81x | 3.8% | 2.5x | 8% |

SKYW | 0.63x | 3.5% | 3.2x | 7% |

JBLU | 0.58x | 2.6% | 4.1x | 6% |

RJET | 0.60x | -0.5% | 7.8x | -2% |

*Source: Author Calculations*

The interesting observation is that I'm used to reading about LUV's great operations, which it shows in having the third-best asset turnover; however, relatively low profitability and limited leverage result in a lower ROE than many other companies. The other interesting note is the risk of Leverage. The two most-leveraged companies had the highest and lowest calculated ROE. However, after that, there appeared to be some correlation between leverage and ROE. The following table will look at the results for 2009.

**2009 Airline DuPont Analysis**

Ticker |
Asset Turnover |
Profitability |
Leverage |
Implied ROE |

TAM | 0.82x | 12.8% | 9.2x | 97% |

HA | 1.21x | 9.9% | 8.1x | 97% |

GOL | 0.85x | 14.8% | 3.2x | 40% |

CPA | 0.60x | 19.8% | 2.5x | 30% |

United* | 0.86x | -4.0% | -7.4x | 25% |

LFL | 0.66x | 6.6% | 4.4x | 19% |

ALK | 0.69x | 3.6% | 6.3x | 16% |

RJET | 0.43x | 2.4% | 6.5x | 7% |

SKYW | 0.63x | 3.2% | 3.1x | 6% |

JBLU | 0.52x | 1.9% | 4.3x | 4% |

LUV | 0.72x | 1.0% | 2.7x | 2% |

RYAAY | 0.42x | -5.8% | 2.8x | -7% |

Continental | 0.99x | -2.2% | 35.6x | -79% |

DAL | 0.63x | -4.4% | 80.5x | -224% |

*Source: Author Calculations *Reflects a mathematical result.*

Here is the clear illustration of the problem with leverage, since DAL negative profitability was magnified through enormous leverage showing the worst ROE. TAM and HA both sit near the top of the table thanks to strong metrics across the board. United also shows a clear demonstration of why it is important to look at the calculations. A 25% ROE might sound good, but it is only positive since both profitability and book equity are negative. As a result, I pulled the Q1 2011 10-Q for UAL to see if things are improving for it:

**UAL DuPont Analysis**Metric |
Q1 2011 |
2010 |

Revenue ($ millions) | 8,202 | 23,229 |

Net Income ($ millions) | (213) | 253 |

Average Assets ($ millions) | 40,075 | 29,141 |

Average Equity ($ millions) | 1,820 | (542) |

Asset Turnover (annualized) | 0.82 | 0.80 |

Profitability | -2.6% | 1.1% |

Leverage | 22.0x | -53.8x |

Implied ROE | -47% | -47% |

*Source: UAL Q1 2011 10-Q and UAL 2010 10-K from*

*www.sec.gov*

It appears that the combination of two underperforming airlines results in an underperforming airline. However, it appears there is some potential: Merger synergies should help get profitability back to being positive. Both airlines had solid asset turnover ratios before, and UAL continues to show good asset turnover, comparable to LUV. Leverage is also coming down and should continue as retained earnings (assuming 2011 Q2 profitability) help to increase a very low book equity base.

**Conclusions**The airline industry is clearly a challenging space. Recent fee increases for baggage and other services that used to be included appear to be helping profitability. The Latin American Airlines (TAM, CPA, LFL) and HA appear to have some of the strongest metrics. However, as the table below shows they have a pretty high P/E as well with the exception of HA.

**Airline Price to Earnings**Ticker |
Current P/E |

TAM | 23.4 |

LFL | 21.0 |

JBLU | 17.8 |

LUV | 15.8 |

SKYW | 15.3 |

GOL | 13.5 |

RYAAY | 13.3 |

BRS | 11.7 |

CPA | 11.7 |

HA | 11.3 |

ALK | 8.8 |

DAL | 7.1 |

UAL | 5.6 |

*Data provided by Zacks.com services.*

**Potential Long:** Given HA's leading statistics and low P/E, it is a good possible long candidate. It should be noted that this article constitutes a quick survey using one type of analysis. HA is also a relatively small company. According to Yahoo Finance, HA has a very strong cash position with over $300 million in cash and under $200 million in debt. ALK may also be a good long.

**Potential Short**: When I started writing the article, I had expected to see LUV with leading statistics; however, that was not the case outside of asset turnover. I would be very reluctant to short LUV, but if it fails to improve its statistics this could be an issue. LUV is down about 11% over the past 52 weeks and is about 30% off its 52-week high. In contrast, UAL is up 1% and is only 23% from its 52 week high. UAL sports a P/E about one-third of LUV's. A more aggressive play might be to look at valuation shorts or pairs trades using the Latin American airlines on the argument that, while they have good metrics for DuPont, those metrics do not justify the valuation.

**Turnaround (Long)**: or more adventurous investors, UAL may offer a good return as a turnaround company. Improving prospects and cost savings may provide some medium term returns.

It should be noted that this analysis is very focused around book results and the income statement. A good follow up analysis to this would be a careful cash flow assessment for any prospective investment, either long or short.

**Disclosure: **I have no positions in any stocks mentioned, but may initiate a long position in HA over the next 72 hours.