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Bloomberg has posted an interview with Stan Glasgow, president of Sony’s (NYSE:SNE) ’s U.S. electronics unit, the biggest maker of LCD TVs, in which he says flat-panel TV prices will probably fall about 20% this year, less than last year’s 25% to 30%.

Glasgow says pricing has been almost “irresponsible” judging by how some competitors’ prices have hurt retailers like Circuit City (CC) and Best Buy (NYSE:BBY). Sony became number one in flat-panels in 2006, displacing Japan’s Sharp (SCHAY.PK).

Oh, and Glasgow says the company is thinking of ways to combat Apple’s (NASDAQ:AAPL) iPod digital music player (no mention of the iPhone, which may become the new product to beat), and the company expects Bluray DVD players to proliferate as prices this year fall to about $499 to $599.

Sony shares were up about 1% yesterday at $52.83; the stock is up 23% this year and 9% in the last 12 months.

SNE 1-yr chart

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Source: Sony: LCD Prices to Fall Less Flat than Last Year