ProShares launched 12 new ETFs on the American Stock Exchange. The ETFs carry a 0.95% expense ratio and are geared toward short and magnified exposure to six benchmarked Russell indexes. Pete Bucci from Ignites.com stated six of the new funds are "Ultra"-style ETFs which provide a return double of what the market brings in and vice-versa. The other six are "Ultra-Short" ETFs and they provide double the inverse of what the market returns.
Ultra Russell 1000 Value (NYSEARCA:UVG) Ultra Russell 1000 Growth (NYSEARCA:UKF) Ultra Russell MidCap Value (NYSEARCA:UVU) Ultra Russell MidCap Growth (NYSEARCA:UKW) Ultra Russell 2000 Value (NYSEARCA:UVT) Ultra Russell 2000 Growth (NYSEARCA:UKK) UltraShort Russell 1000 Value (NYSEARCA:SJF) UltraShort Russell 1000 Growth (NYSEARCA:SFK) UltraShort Russell MidCap Value (NYSEARCA:SJL) UltraShort Russell MidCap Growth (NYSEARCA:SDK)