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comScore released its August 2005 Media Metrix results on September 12th. Here are the four take-aways from the data according to American Technology Research analyst Dave Edwards:

Media Metrix August 2005 Internet Traffic

  1. Yahoo! has returned to the top of the reach rankings with a 72% reach in August. Time Warner returns to the #2 spot and MSN remains #3.
  2. Traffic to Google's portfolio of sites continues to grow faster than the other major portals. We tend to think that at least part of this strong growth is due to the big boost in brand awareness that resulted from the publicity surrounding the company's August 2004 IPO.
  3. In terms of total page views, Yahoo! still has a clear lead over the other major portals which puts it in a in a great position to capitalize on the growth in online advertising.
  4. Specialty sites in categories like games (EAOnline) and community (MySpace and FaceBook) are proving to be very sticky for focused audiences with high average minutes per user and pages per user.
Question: "We tend to think that at least part of this strong growth is due to the big boost in brand awareness that resulted from the publicity surrounding the company's August 2004 IPO." Do you agree?

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Source: Google Still Outgrowing Yahoo, According to comScore Stats (GOOG, YHOO)