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Kohl's (NYSE:KSS) is due with its Q2 report in the pre-market on Thursday, Aug. 11, and analysts polled by Thomson Reuters expect the company to report a profit of $1.08 per share on revenue of $4.28 billion.

KSS has exhibited mixed movement between the sessions, widening in response to 15 of its last 27 quarterly reports. In the near-term, the stock favors widening as well, doing so in three of the last four quarters.

Looking deeper into the data, KSS has responded to earnings news with a decline in 14 quarters, but does not tend to expand that move; it's widened a decline over only 6 quarters, or 43% of the time. Shorts should be leery of the negative trade while longs may want to be targeting where floor supports develop off downside moves.

On the plus-side, KSS has gained in 13 quarters, widening that move nine times, or 69% of the time. With this kind of historical trend in place longs should be keeping an eye on any pre-market upside momentum.

On May 12, 2011, KSS edged up 0.6% in pre-market action after meeting Q1 earnings estimates and raising its fiscal year EPS to a range that straddled the Street view. The stock firmed higher in that day's regular session, rising 3.8% by the closing bell.

On Feb. 24, 2011, KSS advanced 1.4% in pre-bell trade after meeting Q4 expectations and setting mixed guidance. The stock added to its upside in that day's regular session, rising 3.4% by the closing bell.

On Nov. 10, 2010, KSS advanced 1.8% in after-hours trade after posting a year-over-year gain in Q3 sales and flat earnings. The stock cut its upside in the following day's regular session, closing up 0.3% on Nov. 11.

On Aug. 12, 2010, KSS declined 2.4% in pre-bell trade after beating earnings expectations and setting mixed guidance. The stock added slightly to the downside in that day's regular session, closing off 2.6%.

On May 13, 2010, KSS declined 1% in pre-market trade after beating Q1 expectations but also setting its Q2 outlook below Street estimates. The stock was hit for larger declines in that day's regular session, ending down 5.8%.

In the Feb. 25, 2010 pre-market, the stock slipped 0.5% after a Q4 beat but guidance that was in line to below the Street view. Shares rebounded to gain 4.8% during regular trading.

On Nov. 12, 2009, the stock gained 1.6% during pre-market trading after a Q3 beat but mixed guidance. Shares edged up 0.09% during regular trading.

On Aug. 13, 2009, KSS declined 2.7% in pre-market trade after beating earnings expectations but setting guidance below Street estimates. The stock edged higher through that day's regular session, ending up 0.2%.

On May 14, 2009, KSS edged up 0.1% in pre-market trade after beating earnings expectations and setting guidance in-line with Street estimates. The stock turned lower in that day's regular session, ending down 1.7%.

On Feb. 26, 2009, the stock fell 4.4% after beating with Q4 results but guiding for Q1 to miss. Shares rebounded to gain 1.2% the next day.

On Nov. 13, 2008, KSS shed 4.8% in after-hours action after beating earnings expectations and setting its guidance below the Street view. It saw the same 4.8% decline by the close on Nov. 14.

On Aug. 14, 2008, the stock gained 4% during evening trading after an earnings beat but mixed guidance. The gain expanded to 7.3% the next day.

On May 15, 2008, the stock fell 2.1% during evening trading after KSS beat with earnings and guided in line. The loss nearly matched the evening performance but did increase, with shares closing down 2.4%.

On Feb. 28, 2008, KSS slipped 0.5% in after-hours trade after beating by a penny on EPS but also guiding below Street estimates. The stock added to its downside in the Feb. 29 regular session, losing 1.8% by the closing bell.

On Nov. 15, 2007, the stock fell 1.5% during evening trading after KSS missed with guidance. The stock rebounded to gain 1.5% the next day.

On Aug. 16, 2007, shares rose 1.3% as KSS beat by a penny as sales meet, guidance is also largely in line. The stock jumped 7.9% the next day.

On May 17, 2007, the stock eased 0.7% in the evening hours after reporting ahead with Q1 results and raising guidance, although still in line to below Street view. Shares rebounded to post a 1.1% gain the next day.

On March 1, 2007, the stock was up 2.9% in the evening hours after meeting on sales and beating on earnings. The stock gained 5.5% the next day.

On Nov. 9, 2006, KSS fell 1.4% in night trading after the company reported ahead of the Street's view with Q3 results and raised guidance although still in line with analysts. Shares rebounded to gain 1% the next day.

On Aug. 10, 2006, the stock was up 4% in the evening session after the company beat with Q2 figures and guided for full year results above the Street view. Shares closed up 4.4% the next day.

On May 11, 2006, KSS edged up 1.4% in after hours when the company topped Q1 estimates and lifted its full-year guidance. However, the gains were short-lived as the stock dipped into negative territory the next day, ending the regular session down 0.3%.

On February 23, 2006, KSS edged up 2.3% in night trade when the company beat Q4 EPS estimates and was in line with sales forecasts. The shares gained further the next day, ending the regular session up 5.2%.

On Nov. 10, 2005, shares were up 2.8% after it reported Q3 EPS of $0.45 per share, vs. the FC mean of $0.44 per share. Sales were $3.11 billion, vs. the FC mean of $3.15 billion. Shares rose 3.1% the next day.

KSS slid 3.1% on the night of August 11, 2005, after topping Q2 sales forecasts and guiding full-year EPS in line. It reversed direction and rose 2.2% in the August 12 regular session.

On May 12, 2005, KSS slipped 1% after hours after coming in a penny shy on earnings and guiding in line. It widened that move in the May 13 regular session, ending down 3.7%.

KSS gained 1.8% on Feb. 24, 2005, after beating Q4 estimates. It widened that gain in the Feb. 25 regular session, rising 4.1%.

On Nov. 11, 2005, KSS edged down 0.06% after reporting Q3 results in line with expectations. It slipped 2.1% in the Nov. 12 regular session.

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

Source: Kohl's Offers Bullish Play for Longs After Pre-Market Earnings