Annualized growth of 25% since 1993. Currently 11,000 stores. Long-term growth planned is 30,000 stores. There are 5 new stores opening every day. They currently serve 40 million customers a week. Offers health insurance to all employees including part-time It is less than one-third the size of Pepsi and Coke. Currently $6.3 billion in annual sales Higher sales per square foot than McDonalds.
Starbucks wants to be that third place - a gathering place - away from home and work. The idea is for people to stop by Starbucks on the way to work, to get together for study groups, to go on first dates etc. The brand spells trust in the way they treat their people and their customers. With a low marketing spend, they are able to attract people via word of mouth from satisfied customers.
Considering coffee is the most popular beverage in the world, I believe that Starbucks can be a $100 billion dollar company in less than 10 years. Thats almost 3.5 times their current size. I think the stock can return 15-20% consistently over the next 10 years. This is one stock that you can own for the next 10 years and perhaps even until you retire.