Catalina Marketing To Be Taken Private By its Largest Shareholder, ValueAct Capital

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 |  About: Catalina Marketing Corp. (POS)
by: Jonathan Liss

Advertising group Catalina Marketing has agreed to be taken private by its largest shareholder, hedge fund ValueAct Capital Partners, for $32.10 a share in cash. Catalina's shares immediately gained 5.5% to $31.50 on the news.posOther bidders have 45 days to outbid ValueAct; if none come forward, the deal is expected to close in the next few months. ValueAct already owns 16% of the direct- to-consumer marketing company. Catalina had rejected ValueAct's last offer, which valued it at $0.10 less a share; its shares are up 27% over the last 12 months.

Sources: Press Release, Bloomberg, TheStreet.com, Reuters
Commentary: Catalina Marketing: ValueAct Capital Offers Buyout
Stocks/ETFs to watch: Catalina Marketing Corporation (POS). Competitors: Omnicom Group (NYSE:OMC), WPP Group (NASDAQ:WPPGY), Interpublic Group of Companies, (NYSE:IPG), Valassis Communications (NYSE:VCI)

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