Wringing Some Optimism Out Of The Data

Sep. 30, 2011 5:23 AM ETXLI
Bill Conerly profile picture
Bill Conerly
1.03K Followers

It's hard to be optimistic about the economy, and my own economic forecast is fairly conservative. I look for optimists, but can't find any. The closest thing I've found is three contributors to The Wall Street Journal's survey who expect GDP growth of four percent or a little better. Given our current gap between actual and potential GDP of over eight percentage points, a four percent growth rate isn't much.

Even though I'm not optimistic, I think the economy does have upside potential. There's enough of a possibility of a stronger economy that companies should engage in economic contingency planning for such a scenario.

Here's how we tell an upside story for manufacturers and industrial distributors. Industrial production peaked in December 2007, then in the recession dropped 17 percent. Since the bottom, production has recovered ten percentage points of the drop.

How do we get an optimistic story from this? We had decent growth of industrial production from June 2009 through June 2010. If we could return to the growth rate of that 12-month period, we'd blast through our old peak level of output in July 2012, less than a year from now. Businesses would find that they lacked capacity for all that activity, and they would order more equipment, computers and buildings. In fact, once we were on a trajectory to regain the old peak level of output, companies would anticipate capacity shortages and start buying new equipment. We don't even need 12 months of solid growth, just six months or so.

IP potential

In the chart, the period of moderate growth comes right after the trough. I call this moderate growth rather than strong growth because the rate of gain is smaller in absolute value than the rate of decline during the recession. The future period is shown in red, and tracks exactly the

This article was written by

Bill Conerly profile picture
1.03K Followers
Dr. Bill Conerly connects the dots between the economy and business decisions. He has the unique combination of a Ph.D. in economics from Duke University and over 30 years’ experience helping companies adapt to changing economic conditions. He has worked in economics and corporate planning at two Fortune 500 corporations and at a major bank, where he was senior vice president. He has earned the Chartered Financial Analyst (CFA) designation.   Companies have used Dr. Conerly’s expertise to help with decisions regarding capital expenditures, inventory levels, expansion into new markets, pricing, business models and financial structure. Dr. Conerly is an on-line contributor to Forbes.com and the author of The Flexible Stance: Thriving in a Boom/Bust Economy (2016) as well as Businomics (2007). He had been interviewed on the News Hour with Jim Lehrer, CNN and CNBC. He has been quoted in the Wall Street Journal, Fortune Magazine, and USA Today.

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