By Carl HoweWe criticized JetBlue (NASDAQ:JBLU) recently for downright stranding its customers on the runway inside their airplanes in a recent winter storm. The company responded by running ads saying that it had erred and it would do better in the future. Amazingly, the company seems to have lived up to its word. Friday, JetBlue grounded 230 flights due to an impending winter storm to avoid similar scenarios.
What else can we say, other than, "Good job!" It's never easy to cancel flights, but it's the preferred alternative to packing customers in pressurized aluminum tubes and then leaving them stranded on the runway. JetBlue did the right thing by its customers, and that's the best way to rebuild its business.
Of course, it would be even better if customers could easily see what flights have been canceled on the front page of JetBlue's Web site, but we'll take what we can get.