Yahoo!, which has lagged competitor Google in web search, said Monday it has expanded the reach of its popular new oneSearch service. It said oneSearch will now be accessible on more than 85% of all mobile phones through the mobile web, as well as through the gamma version of Yahoo! Go for Mobile 2.0. The service, it said, "has already started to change the mobile search game by fundamentally improving the way consumers’ access and use the Internet on their mobile phones." OneSearch is designed to make searching for local information as quick and comprehensive as possible. For example, if a consumer wants to go to a movie, they type the name of the movie into the search box and the search results return user ratings, local theaters the movie is playing at, news headlines and more. Users need to enter a zip code or city name in order to facilitate oneSearch's localized results. Yahoo! said oneSearch would roll out in additional country/language versions in over the coming months. Yahoo! shares were up 0.5% yesterday to $30.03.
Sources: Press Release
Commentary: Yahoo Introduces New Mobile Services • Yahoo! Aims for Lead in Mobile Search Space • Rumor Has It: Google Might Be Building A Phone
Stocks/ETFs to watch: Yahoo! Inc. (NASDAQ:YHOO). Competitors: Google Inc. (NASDAQ:GOOG), Microsoft Corp. (NASDAQ:MSFT), Time Warner Inc. (NYSE:TWX), LookSmart Ltd. (NASDAQ:LOOK), Baidu.com Inc. (NASDAQ:BIDU). ETFs: Internet HOLDRs (NYSE:HHH), First Trust Dow Jones Internet Index (NYSEARCA:FDN)
Related: Yahoo! oneSearch, Yahoo! Go --The Internet to go
Conference call transcript: Yahoo! Q4 2006 Earnings Call Transcript
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