In just a few weeks, Salesforce.com has lost several high-profile executives, including persons at the center of several of their most important initiatives. This went mostly unnoticed as the exodus was reported one by one, yet when you put it together it seems there might be something wrong. Executive defections en masse are usually a potent red flag.
The executives were:
- Chatter creator, Chuck Ganapathi, SVP, reported on 23rd August. Ganaphathi led several acquisitions and also run the Sales Cloud.
- Force.com creator, Craig Weissman, CTO, reported on 12th October. Besides being CTO, apparently Craig Weissman built much of Force.com while also overseeing the technical aspects of many of the other important CRM products.
- VP of vertical sales, David Obrand, VP, reported on 12th October.
Disclosure: I am short CRM.