Small Study Finds Apple's Siri Could Hurt Google

Includes: AAPL, GOOG
by: Nigam Arora

Siri from Apple (AAPL) is a voice controlled virtual assistant that can answer your questions. Siri relies heavily on artificial intelligence to understand the context of your questions. Siri is currently available only on iPhone 4s.

Siri found the highest rated Indian restaurant nearby in response to my command to Siri to find the best Indian restaurant that is nearby. Before Siri, to find the same information, I would have conducted a Google (GOOG) search. Google search would have not answered my question but given me a choice of several links. I would have needed to click on the links until I found the satisfactory information. I also would have had the irritation of all the advertisements cluttering my small screen.

Google search is cumbersome and takes multi-steps to find the answer. On the other hand, using Siri is simple and elegant. The question I asked myself was why anyone would use Google if satisfactory answers could be found on Siri? To answer the question a small study at The Arora Report was done to validate the hypothesis that Siri is reducing Google searches.

The study produced startling conclusions:

  • 100% of Siri users reported that they saw no need to do a Google search if Siri could answer their questions.
  • 68% of Siri users had not done a single Google search since they started using Siri.
  • 32% of the users reported reduction in Google searches by 80% since they started using Siri.

This was a small study and the sample was not picked scientifically, but the study is conclusive in that Siri users are reducing their reliance on Google searches. As Siri becomes more widely available, it will hurt Google.

Investors with a long-term perspective, may consider lightening up on Google stock and consider investing the proceeds in stocks that will benefit from Siri.

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My long-time readers know that the singular focus of my articles is to help them make money. Part of making money from technology stocks such as Apple is to use a proven method such as my ZYX Change Method and not waste time on what does not matter. There is nothing more fundamental than understanding the technology, the competition, the buyer of the technology, and finally, the user of the technology. I will not waste my readers' time on traditional fundamental data that has never consistently made money for anyone in technology stocks.

Disclosure: I am long AAPL.