Apple's iPhone Displaces RIM's BlackBerry As Go-To Smartphone For Business Users

Nov.16.11 | About: Apple Inc. (AAPL)

Apple's (NASDAQ:AAPL) iPhone has unseated Research in Motion's (NASDAQ:RIMM) BlackBerry as the top smartphone among mobile employees, according to a new report from wireless network firm iPass (NASDAQ:IPAS).

In its quarterly Mobile Workforce Report, iPass said Apple's smartphone had a 45 percent market share, displacing BlackBerry, which now has a 32 percent market share. Google's (NASDAQ:GOOG) Android platform came in at number three, with a 21 percent market share.

The remaining market share is divided between Nokia (NYSE:NOK), Microsoft's (NASDAQ:MSFT) Windows Phone and other platforms.

iPass president and CEO Evan Kaplan said: "While increasing iPhone usage in the workplace was inevitable, this is the tipping point when the iPhone has overcome the BlackBerry on its traditional enterprise turf, and business smartphones are in the hands of nearly every knowledge worker."

The report said that 95 percent of mobile employees have smartphones, up from 85 percent in 2010, with 91 percent using their smartphone for work, a 26 percent rise compared with 2010. iPass attributed the rise due to the adoption of "bring your own device" policies by businesses.

The wireless firm also said that tablet ownership has grown to 44 percent of mobile employees, up from 33 percent in the second quarter of 2011. The iPad remains the dominant tablet, with 59 percent of tablet owners owning an iPad, and 47 percent owning the newer iPad 2.

The third most popular tablet with nine percent usage among tablet owners was the Samsung Galaxy - the strongest showing this year for a non-iPad tablet.

The Mobile Workforce Report is based on a survey of more than 2,300 mobile enterprise employees at 1,100 enterprises worldwide.

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