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It’s just like David Van Knapp to give me that “Eureka!” moment.

On Tuesday, November 15th he published an article called “Using the 10 x 10 Table to 'Score' Dividend Yields And Growth Rates”. Since I had never seen the original table, I referenced back to David’s previous article on the concept of 10 x 10, which gives the original table, provided below:

Annual

Growth

Initial Yield

Rate

2%

3%

4%

5%

6%

7%

8%

9%

10%

4%

8 yrs

5 yrs

2 yrs

1 yr

5%

10 yrs

8 yrs

4 yrs

2 yrs

1 yr

6%

8 yrs

6 yrs

3 yrs

1 yr

1 yr

7%

10 yrs

7 yrs

5 yrs

3 yrs

1 yr

1 yr

8%

x

9 yrs

6 yrs

4 yrs

3 yrs

1 yr

1 yr

9%

x

8 yrs

6 yrs

4 yrs

2 yrs

1 yr

1 yr

10%

x

10 yrs

7 yrs

5 yrs

4 yrs

2 yrs

1 yr

1 yr

11%

9 yrs

7 yrs

5 yrs

4 yrs

2 yrs

1 yr

1 yr

12%

8 yrs

6 yrs

5 yrs

3 yrs

2 yrs

1 yr

1 yr

13%

10 yrs

8 yrs

6 yrs

4 yrs

3 yrs

2 yrs

1 yr

1 yr

14%

9 yrs

7 yrs

5 yrs

4 yrs

3 yrs

2 yrs

1 yr

1 yr

15%

9 yrs

7 yrs

5 yrs

4 yrs

3 yrs

2 yrs

1 yr

1 yr

I commented on his latest article that his original 10 x 10 Table - for me - represents the “Holy Grail” of dividend growth investing for retirement.

Last week I compiled my own personal shopping list using David's original 10 x 10 Table, plugging in David Fish’s Dividend Champions, Contenders and Challengers (NYSE:CCC) list, found here.

Voila! The "10 x 10 x CCC Shopping List" was born.

To keep things simple, I rounded down to the base numbers on the percentage points. For example, a 3.6% yield might be found in the 3% yield column. I then used as the annual growth rate the last 1 year growth rate, as listed on the CCC spreadsheet.

Realizing that last year’s rate may not be sufficient to represent a consistent dividend growth trend, I included previous years as a backdrop. The question I want answered: Is the stock increasing, maintaining or decreasing the percentage of dividend growth every year? For Dividend Champions, I factored in the last 10 years. For Dividend Contenders, I factored in the last 5 years. For Dividend Challengers, I only looked at the last 3 years.

To indicate growth trend, I again kept it simple. The tickers symbols are color-coded according to growth trend:

  • GREEN letters mean that the growth rate trend is increasing
  • BLUE letters mean that the growth rate trend is stable (within 90% - 100% of each preceding year’s growth rate)
  • RED letters mean the growth rate trend is decreasing

Given that we are currently experiencing a market downdraft, I figured some of you may soon be in a buying mood. Enjoy finding your own perfect stock in the 10 x 10 x CCC Shopping List below! Click to enlarge:

Source: Attention Dividend Stock Investors: Your 10 x 10 x CCC Shopping List