In the online world, Compete currently sees social networkers frequenting an average of three social networking sites such as MySpace (NWS), Linked-In and other online communities that allow users to create and link profiles. Despite this busy networking schedule, these same online socialites say there is still room in their lives for more sites. Forty-five percent of social networkers say they would be willing to participate in at least four social networks (7% would join 10 or more), leaving an opening wireless companies can help fill.
Currently, 48% of social networkers join online communities in order to find entertaining content such as photos, music and videos, and 38% join to get information from other people. Successful handset extensions of social networks will need to optimize users’ abilities to perform these actions while overcoming the constraints of a two inch screen.
By leveraging unique mobile benefits like in-network calling, personal information management, location-based services (like Helio’s Buddy Beacon) and digital media on the fly, service providers can provide the sticky brand experience that will entice downtimers to take the management of their personal networks and content from their desktops into work.