By Leena Rao
As we heard earlier, Thanksgiving proved to be a lucrative day for online retailers. IBM reported online Thanksgiving 2011 sales were up 39 percent over Thanksgiving 2010, with mobile shopping on the rise. eBay (NASDAQ:EBAY) and PayPal are seeing similar trends. PayPal Mobile just announced a 511 percent increase in global mobile payment volume when compared to Thanksgiving 2010.
On Thanksgiving in the U.S., consumers shopped on mobile via PayPal most frequently between 6:00 p.m. and 7:00 p.m. PST. Around the world, consumers shopped on mobile most frequently between 1:00 p.m. and 2:00 p.m. PST.
There was a more than three-fold (350 percent) increase in the number of global customers shopping through PayPal mobile on Thanksgiving 2011 compared to last year. These shoppers were mainly located in New York, Houston, Los Angeles, Miami and Chicago.
eBay says that the amount shoppers in the U.S. that bought and spent via eBay Mobile more than doubled this Thanksgiving over last year. GSI Commerce saw a more than three-fold (345 percent) increase in U.S. mobile sales this Thanksgiving compared to 2010. And Searches through the local product listings platform Milo increased 557 percent percent over Thanksgiving Day 2010.
For eBay, the busiest eBay Mobile shopping hour on Thanksgiving was between 6 and 7 p.m. PST. The five most popular categories shopped via eBay Mobile, excluding vehicles (by number of sold items) were Clothing, Shoes & Accessories; Cell Phones & PDAs; Jewelry & Watches; Collectibles and Toys & Hobbies.
In electronics, the top purchases items yesterday were iPhone Accessories, the black Apple iPhone 4 (16GB), and the Apple iPod Touch 4th Generation (8GB).
The dramatic rise in payment volume via mobile phones isn’t particularly surprising considering all the hype around mobile shopping this holiday season. But a 500 percent increase in payment volume for PayPal is still impressive for mobile shopping and we haven’t even seen the full numbers for Black Friday or Cyber Monday yet.
So far, things look positive for Black Friday, eBay says that as of 11 a.m. PST, PayPal is already seeing a more than six-fold increase (538 percent) in global mobile payment volume on Black Friday 2011 compared to the same time period on Black Friday 2010.
According to IBM, the number of consumers using a mobile device on Black Friday to visit a retailer’s site is holding firm at 17.37 percent and the number of consumers using their mobile device to make a purchase remains is at 9.73 percent. The iPhone currently leads all mobile device traffic at 6.77 percent, followed by Android at 5.37 percent and iPad at 4.6 percent.
Already IBM says that afternoon results show that Black Friday 2011 online sales are 20 percent higher for the same time period over Black Friday 2010. Black Friday 2011 online sales eclipsed Thanksgiving sales at 2:20pm PST this afternoon, says IBM.
Amanda Pires of PayPal tell us that the holiday is proving to be the largest mobile holiday shopping season PayPal and eBay has ever seen. “The retailers that are taking advantage of mobile shopping are going to win. We expect mobile shopping to continue to be strong throughout the holiday season.”