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Company Description: Microsoft (MSFT) develops the Windows PC operating system, the Office suite of productivity software, and enterprise server products such as Windows Server and SQL Server. Other products include the Xbox 360 video game console, Bing Internet search, business software, and software for mobile devices.

Dividend Reliability A stock's dividend reliability is determined by its dividend payment history as well as its current financial health. Total of four points available.

  1. The number of Consecutive Dividend Payments - The longer a company has been paying a dividend, the more ingrained the dividend payment is part of the company culture and the less likely it would be removed.

10 to 30 Years = 1 Point

More than 30 Years = 2 Points

  • MSFT has paid a dividend for 9 years. 0 Points
  1. Cash Flow Payout Ratio - The percentage of free cash flow that is paid out as dividends.

Less than 60% = 1 Point

  • Cash flow payout ratio = 22%. 1 Point
  1. Debt to Total Capital - Too much debt can hinder dividend growth as cash is going to debt and interest payments. Total capital is a combination of debt and shareholders equity.

Less than 45 % = 1 Point

  • Debt to total capital = 17%. 1 Point

Dividend Growth A stock needs to be growing its dividend on an annual basis. The growth of its dividend should be at a respectable rate, especially if the current yield is low. Total of four points available.

  1. Number of Consecutive Dividend Increases - The longer a company has been consistently raising a dividend, the more ingrained the dividend increase is part of the company culture and the less likely it would be changed.

10 to 20 Years = 1 Point

More than 20 Years = 2 Points

  • MSFT has raised its dividend for 9 years. 0 Points
  1. 1 Year Cash Flow Payout Ratio <= Avg 5 Year - A cash flow payout ratio that is going up tells us that dividend payments are eating into the company's bottom line. This could signify a slowdown in dividend growth in the future or a slowdown in the companies earnings. Ideally we'd like the ratio to be less than or equal to the average 5 year payout ratio.

1 year cash flow ratio <= Avg 5 year = 1 Point

  • [1 Year = 22%] < [Avg 5 Year = 23%] 1 Point
  1. 1 Year Dividend Growth Rate > Avg 5 Year - If the 1 year dividend growth rate is higher than the average 5 year, then we know the dividend growth is accelerating.

1 year dividend growth rate > Avg 5 year = 1 Point

  • [1 Year Growth = 25%] > [Avg 5 Year = 14%] 1 Point

Fair Value If we're going to buy a stock, we don't want to purchase it went its overvalued. Total of 2 points available

  1. Current P/E < Avg 5 Year P/E - If the current P/E (price divided by earnings) is less than its average 5 year P/E, then we are getting the stock cheaper today than in the past.

Current P/E < Avg 5 Year P/E = 1 Point

  • [Current P/E = 9.0] < [Avg 5 Year P/E = 17.0] 1 Point
  1. PEG < 1.5 - The PEG ratio (Price/Earnings To Growth ratio) is a valuation metric for determining the relative trade-off between the price of a stock, the earnings generated per share (NYSEARCA:EPS), and the company's expected growth. The lower the ratio the better.

PEG < 1.5 = 1 Point

  • PEG = 0.91 1 Point

Strengths - Microsoft has a strong name recognition. The Microsoft Office productivity suite and Windows Operating System are widely used throughout the personal and business community. Its strong balance sheet will allow it to continue increasing research and development investments.

Weaknesses - Microsoft did not quickly recognize the growth opportunities of the Internet and allowed Google (GOOG) to get a foothold in the search engine arena. It also stumbled in developing viable smart-phone and mobile computing options and has fallen behind Apple (AAPL) and Google.

Opportunities- Gaming has become a billion dollar industry and Microsoft is consistently gaining market share with its Xbox gaming console. A successful partnership with Nokia (NYSE:NOK) could finally get Microsoft a foothold in mobile computing.

Threats - Apple and Google have proven to be the innovators in the technology sector the past decade, causing Microsoft to lose market share in several of its core businesses. Open source software (Linux) remains a viable threat to its server O/S business. Piracy and antitrust litigation continue to cost the company billions of dollars a year.

Conclusion - MSFT scored 2 points in dividend reliability, 2 points in dividend growth and 2 points in fair value for a final score of 6/10 points which makes it a Hold, revisit within a year. The only points where MSFT does not score is consecutive dividends and consecutive dividend increases (making it a complete opposite of my analysis of KMB). All else being equal, one year from now it would rate as 8/10 Strong Stock. Based on its financial strength I see no reason why MSFT would not continue rewarding investors with dividend increases. I feel the current valuation is an excellent opportunity to create or add to a position in MSFT. The current 3.3% dividend yield is attractive and future dividend growth potential makes it a great addition to a dividend growth portfolio.

Disclosure: I am long MSFT.

Source: Dividend Stock Analysis: Microsoft Corporation