Jim Cramer's Mad Money In-Depth Stock Picks, March 30

Stocks discussed in the in-depth session of Jim Cramer’s Mad Money TV program, Friday March 30. Click on a stock ticker for more analysis:

Stocks with Fizz: Hansen Natural (HANS) and Jones Soda (JSDA)

Cramer made a comparison between HANS, a stock that moved all the way from 13 cents to $50, and JSDA, which has moved from 81 cents to $20. He would use a recent pull back to buy JSDA as a speculative play because it has room to run, even though it has doubled. Cramer notes both HANS and JSDA have western-centered markets, appeal to a younger demographic, and adds when HANS was starting out, the company, like JSDA, had only a few analysts covering it. Although Jones is focusing on the lackluster soda business rather than getting into energy drinks, it could take business from Coke or Pepsi, and its lack of expansion is indicates there is room to grow.

Related: Clyde Milton says JSDA's December rally was "all Cramer."

Benefit of the Doubt: RadioShack(RSH) CEO Julian Day and Sears Holdings (SHLD) CEO Eddie Lampert

Continuing his series on CEOs who deserve the benefit of the doubt, Cramer discussed Radio Shack's CEO Julian Day and Sears Holdings' CEO Eddie Lampert, both of whom treat their retail companies as real business and work on making money rather than mindlessly putting up new stores and focusing on same-store sales to please analysts. Cramer praises Day for "restoring profitability" rather than expanding before RSH is ready, and says Lampert has a "Wall Street edge." He would buy both stocks.

Related: Todd Sullivan comments Moody's Investor Services fails to understand RSH's and SHLD's business model.

Next Week's Game Plan: Veraz Networks, Comverge (COMV), Best Buy (BBY), Circuit City (CC), GameStop (GME)

Cramer says Veraz Networks, a new IPO which will trade under the symbol VRAZ, is telco equipment and internet infrastructure company worth buying. While it works with voice over internet, it is not to be compared with Vonage which Cramer considers "the single worst IPO of my lifetime," since Vonage is just a retailer while Veraz works with infrastructure. It should be priced from $10 to $12, but Cramer would be willing to spend up to $14. However, he thinks new IPO, Comverge, which will trade under the symbol COMV, is too expensive at $15 to $17. He likes the fact that the Comverge's technology increases profits for utilities companies, but would not pay more than $12.50. Cramer would pay attention to BBY's earnings report on Wednesday, because CC is blinking, and would buy BBY if it declines. However, he doesn't like BBY as much as GME, "the hottest part of consumer tech."

Mad Mail: Dell (DELL), Hewlett-Packard (HPQ), CarMax (KMX), AutoNation (AN), AAR Corp (AIR), GOL Linhas Areas Inteligentes (GOL)

Cramer says Dell is "dead money" and would buy HPQ because it is cheaper and better. Concerning KMX's "worrisome" conference call, Cramer says the company's permanent margins may be coming down and now prefers AN. Finally, Cramer said he is not backing away from AIR and told another viewer to get back into GOL which should move from $30 t $40.

Related: Cramer discussed GOL on March 29th's Mad Money Program.

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