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In a break from its normal product line, Direxion, an exchange traded fund provider known for its leveraged and inverse products, recently launched two new “smart-beta” insider sentiment ETFs.

Direxion All Cap Insider Sentiment Shares ETF (NYSEArca: KNOW) tries to reflect the performance of the Sabrient Multi-Cap Insider/Analyst Quant-Weighted Index, which follows a quantitative rules-based equity index that tries to provide alpha, or excess return, relative to the S&P 1500 index. KNOW holds the top 100 companies in the S&P 1500 based on a proprietary methodology.

Top holdings include: Lincoln National (NYSE: LNC) 2.60%, Stone Energy (NYSE: SGY) 2.55% and MetLife (NYSE: MET) 2.5%.

Top sectors include: energy 23.99%, financials 19.56% and information technology 14.79%.

Direxion Large Cap Insider Sentiment Shares ETF (NYSEArca: INSD) tries to reflect the performance of the Sabrient Large-Cap Insider/Analyst Quant-Weighted Index, which follows a quantitative rules-based index that tries to provide alpha, or excess return, relative to the S&P 500 index. INSD holds the top 100 companies in the S&P 500 based on a proprietary methodology.

Top holdings include: Lincoln National (NYSE: LNC) 2.60%, MetLife (NYSE: MET) 2.55% and Valero Energy (NYSE: VLO) 2.5%.

Top sectors include: energy 21.24%, financials 22.12% and consumer discretionary 17.35%.

Both indices try to reflect the positive sentiment among “insiders” closest to a company’s financials and business prospects, including top managers, directors, large institutional holders and Wall Street analysts who track the company. The ETFs use a screen to take out companies from the S&P Indices that engage in aggressive accounting, and then look at public filings, increases in holdings by company insiders and positive earnings analyses.

The two new funds have an expense ratio of 0.65%.

"We are committed to providing advisors and investors with the opportunity to invest in buy-and-hold equity strategies that allow them to differentiate themselves within the marketplace” Ed Egilinsky, Managing Director and Head of Alternatives at Direxion, said in a press release. “Investors are always looking for ways to try and generate excess returns within their equity portfolios. These equity indices are unique in that they are not constrained by either style box or sector allocation limitations, as are the majority of typical equity investments.”

Max Chen contributed to this article.

Source: Direxion Launches ETFs Reflecting Insider Sentiment