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Boingo Wireless (NASDAQ:WIFI) is a leading provider of Wi-Fi software and services that connect mobile devices to the Internet. The company installs and manages complete "venue" systems, like in airport terminals, which are available to the public on a per diem basis. Boingo also sells monthly subscriptions which provide access to a worldwide network of more than 400,000 hotspots. Revenues additionally include advertising income, usually connected with venue systems. Boingo currently operates more than 80 venue projects. Demand for Wi-Fi systems is rising due to surging data traffic on mobile phone networks. Wi-Fi provides a less expensive alternative in many cases. It also simply provides access during peak periods. Cell networks often get bogged down, particularly at concerts, sports events, transportation hubs, and shopping malls.

Venue deals are characterized by revenue sharing contracts. Some sites provide free access as a marketing tool. But Boingo still earns transaction fees and other payments on those deals. Traditionally users have paid modest fees to get on a Wi-Fi network, airport terminals being the most prevalent example. The popularity of mobile devices is causing demand to accelerate. And Boingo has shifted its focus, accordingly. Targets include stadiums, arenas, malls, shopping centers, and quick service restaurant chains. International locations, which currently account for 15% of revenue, provide further opportunity. Revenues already are climbing at a brisk pace and promise to keep rising as more locations are added and existing sites handle greater amounts of traffic.

Margins are likely to widen as recurring revenue builds up. Revenues are poised to advance only 16% in 2011 despite a sharp improvement in venue related (wholesale) business. Individual subscriptions have declined with the advent of less expensive cellular contracts. But the churn rate on that segment has diminished, preventing a significant fall-off in revenue. Still, the venue segment will drive performance over the next several years. Boingo typically pays to install those systems and then earns a share of the revenue stream over multi-year contracts. Those deals typically are renewed on favorable terms. As the installed base rises profitability is likely to expand. We estimate 2012 revenues will improve 24% to $115 million to provide a 40% increase in non-GAAP earnings to $.35 a share.

In 2-3 years revenues could reach $175 million. Earnings could attain $.60 a share. Boingo pays an unusually steep tax rate. If that levy is reduced to 35% income could benefit by an additional $.05 a share. Applying a P/E multiple of 25x suggests a target price of $15 a share, potential appreciation of 70% from the current quote.


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Disclosure: I am long WIFI.

Source: Boingo Wireless: In A Hot Spot