China Knows Playboy (PLA)
posted on: September 27, 2005
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The New York Times recently interviewed Christie Hefner CEO of Playboy Enterprises (ticker: PLA). Here is an extract on plans for China:
The New York Times:
To what extent are you pursuing opportunities in China, especially with the dot-com boom there?
CEO Hefner:
We have no intention of doing a magazine in China. But we definitely are interested in the China market and have experience there, where our brand awareness and prestige score stunningly high.
PLA chart.
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