The hook: yesterday was, of course, the filing deadline for most individual U.S. taxpayers, and among Intersearch’s businesses is IRS.com, which, as its disclaimer clearly states, in text somewhat smaller than its logo, “is not the Internal Revenue Service.”
The smug bell-ringers obviously hadn’t seen The New York Times, where the always informative David Cay Johnston played the diarrhea-afflicted elephant in the Intersearch parade:
…Hours later, in Washington, the House is scheduled to vote on legislation that clarifies the law barring for-profit companies from using names that sound like official government agencies…
…Claudia Crowley, the chief regulatory officer for the American Stock Exchange, said yesterday that the exchange had assigned its best special investigator to look into Intersearch’s disclosure statements…
NakedShorts found a file photograph (above right) of the Amex’s best special investigator. Methinks Intersearch Group Inc doth protest WAY too much.
House to Vote on Bill to Ban Web Site Names That Resemble Those of US Agencies
By David Cay Johnston
The New York Times Apr. 17 2007