Four Reasons To Buy Bankrate

American Technology Research analyst Tim Boyd Monday picked up coverage of Bankrate (RATE) with a Buy rating and a $48 price target. Boyd offers four reasons to buy the stock.

BankRate is “among the most comprehensive and highly trafficked consumer financial services websites in the U.S.”

Several strategic initiatives - including search marketing to supplement high organic traffic - should drive incremental growth.

“Multiple levers in the model, including a high level of pricing power and an increasing percentage of online revenue.”

The stock looks cheap.

Boyd didn’t offer any particular reason for the timing of his call, but no matter; the stock is on the rise. Bankrate shares Monday were up $1.47 at $39.90.