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Online video platform Brightcove is hoping to capitalize on investors' captivation with the cloud this week. The on-demand software company is expected to offer 5 million shares at a price range of $10 to $12. Trading on the Nasdaq should begin on Friday under the symbol BCOV. After last week saw eight deals produce strong returns (15% on average), Brightcove is looking to carry the momentum as the only new deal on the calendar this week.

Brightcove's software gives companies all the tools necessary to publish and manage online videos. A global customer base of 3,872, including Intel INTC) and Macy's (M), tallied an average of 743 million views per month in 2011 using its platform. Annual premium subscriptions (91% of sales) are targeted at enterprises, while monthly Express subscriptions (9%) mostly serve small businesses.

Source: Will Brightcove Brighten Investors' Day?