When stocks (and markets rally), I like to revisit my exit points for my positions. An "exit point" is a place where I would gladly get out. Usually, this means a price where the reason I've been holding the stock edge (information, research) is no longer valid. With Unilever, this means a price above a p/e of 22 and where the Euro is about as high as I see it going for the next year or so.
Unilever closed at $30.14 yesterday. I sold January 35 Strike Calls at $0.55.
Ben and Jerry's Ice Cream Stand Disclosure: I love Ben and Jerry's Ice Cream. Up in Vermont I don't think they have a factory; they have a mind control research center. Unilever bought Ben and Jerry's a few years back, so I'm not supporting a bunch of furry Vermonters, but instead a Dutch conglomerate, when I pig out on that frozen elixir. I first bought Unilever at around $20/share back in August of 2004 and then again (around $24) in September of 2006 - each time I bought, it was after a summer of buying the addictive concoction pints, at a time that both my wallet and my waistline ought to benefit. Oh and the the 5-6% dividend yield didn't discourage me either. Unilver also makes Slimfast, the diet drink. I don't think this anywhere near makes up for the waistline damage done by Ben & Jerry's.
Oh, and another reason I love Ben and Jerry's being owned by a big European Corporation is that it doesn't mean they've lost their peacenick roots. They are still promoting peace through ice cream.