2016 Bear Market Survival Guide For Dividend Investors

by: Parsimony Investment Research


We are well into the "correction" of 2016.

Investors have turned their focus to the question of "will this become a "bear" market?".

Prepare for the worst, but hope for the best.

We are well into the "correction" of 2016, but now investors have turned their focus to the question of "will this become a "bear" market?"

While a "correction" is loosely defined as peak to trough decline of 10% or more, a "bear" market is a prolonged decline of 20% or more.

Where are we at today?

The S&P 500 corrected over 12% in late August 2015 - then rallied back 13% by the beginning of November 2015.

Now we are down over 12% again from that recent peak and a key support level is on the verge of being broken.

Prepare For The Worst, But Hope For The Best

No one knows if a bear market is on the horizon, but we can probably bet that the market is going to continue to be volatile. That said, it's prudent to have a strategy in place to protect your portfolio from continued weakness.

Let us be clear here...we are not saying that a "bear" market is coming. Just don't ignore that fact that it is possible. It's always possible.

The August 2015 lows have held as support thus far, which is very positive. However, if we break through that level it could get ugly in a hurry. Just keep your eye on those levels.

If you prepare for the worst, you will always have a strategy in place for whatever the market throws at you.

Corrections (and "bear" markets) can actually be a really great thing for an investor if they are properly prepared. In fact, our investment strategy is built on buying great stocks at good prices. If the market never experienced a correction, we would never get to buy our stocks "on sale".

"Bear" Market Survival Guide Checklist

Below is a checklist for dividend and income investors to consider as they prepare their portfolio for a potential prolonged weakness.

  1. Stay Calm (i.e., don't freak out and sell all of your stocks!)
  2. Selectively Raise Cash (you will need some cash to shop with)
  3. Consider Hedging Your Portfolio
  4. Build a Watch List Of Stocks You Would Like To Own
  5. Establish a "Buy Zone" For Every Stock On Your Watch List
  6. Consider Selling Cash-Secured Puts On Stocks In Your Buy Zone

Raising Cash

Raising cash does not mean run out and sell all of your stocks! However, you will certainly need (and want) some cash to take advantage of sale prices in your favorite stocks should a pullback occur.

A critical part of managing a long-term dividend portfolio is establishing (and adhering to) an exit strategy. A proper exit strategy should not only establish a plan to exit a losing trade (we set a stop at 1% of total capital for any individual position), but it should also include rules about taking profits on a winner. This doesn't necessarily mean exiting a position completely either. There is nothing wrong with selling 25% or 50% of an investment that has increased significantly in price. Reallocating that capital into an opportunity with a better risk/reward profile is just prudent portfolio management.

So, how much cash should you raise?

The amount of cash you raise will vary by investor, but a good peak cash range to consider is 20%-50% of your total portfolio. Stocks can always go higher, and for that reason, you very rarely should consider moving to 100% cash. For reference, our investment plan is to always be at least 50% vested in stocks (i.e., our maximum cash level is 50% of our total portfolio).

The obvious downside of raising cash by selling stocks is potentially missing out on future gains (and income). Which is a small price to pay, in our opinion.

Consider Hedging Your Portfolio

The main purpose of hedging your dividend portfolio is to limit your downside market exposure (i.e., protect your capital base), while keeping your dividend income intact. There are many different ways to "hedge", but we believe that purchasing a protective put is the easiest (and most cost effective) way to hedge your portfolio.

We like to use options on the S&P 500 ETF (NYSEARCA:SPY) for our protective put strategy. Remember that we are only trying to "hedge" the general market exposure in our portfolio and the S&P 500 is a great proxy for the general market. In addition, SPY options are extremely liquid, which makes them very easy to trade.

No hedge is perfect, but a protective put position should help dampen the volatility in your portfolio due to a decline in the general market. Yes, you will be giving up some upside if the market rallies, but that is the nature of a hedge. Whether or not you decide to hedge your own DIY Dividend Portfolio will depend on your specific market outlook and risk tolerance.

Note: Click here for further details about establishing a protective put position.

Building A Watch List of High Quality Stocks

As many of you know, our core investment strategy is centered around buying high-quality stocks at good prices. We use a combination of fundamental and technical analysis to determine which stocks to buy and when to buy them (learn more about our ratings methodology).

We created our ranking system to help us find the best dividend stocks. If you rank all of the stocks in a universe against their peers on a consistent basis, it becomes clear which companies are the strongest and which offer the best investment opportunities going forward.

We have written several popular series over the past few years that have highlighted some stable, high-quality dividend stocks to keep on your radar. In fact, we just started one this week:

While these lists are by no means exhaustive (there are literally hundreds of decent candidates out there), it should give you a great start on your diligence.

Establishing a "Buy Zone"

Just because a stock has a high rating in our system, it doesn't necessarily mean that you should run out and purchase it that day. Once we have decided that we want to purchase a particular stock, we look for a low-risk entry point to open the position. We call these entry points our "Buy Zones" and they are points at which long-term dividend investors should feel comfortable starting to build a position in the respective stocks. We focus on four key levels of support when determining a "Buy Zone":

  • Technical - Support from short and long-term trend lines (i.e., 10-week and 40-week moving average).
  • Volatility - Target correction levels based on historical volatility and maximum draw down.
  • Valuation - Support levels based on historical valuation multiple.
  • Yield - Support levels based on forward dividend yield.

We then average the low end and the high end of these key support levels to determine our target "Buy Zone". In other words, we use fundamentals to decide WHICH stocks to buy and we use a combination of technicals and valuation to determine WHEN to buy those stocks.

It should be noted that this is how we determine our "Buy Zones", but there are no right or wrong answers here. We encourage investors to think hard about the key levels of support for their own stocks. What is the valuation level that you would feel comfortable buying a certain stock? What yield level makes sense for you? Also, you may want to add different parameters that fit your investment style better. The key takeaway here is that you establish a consistent process for determining a "Buy Zone".

Consider A Cash-Secured Put Strategy

We think that selling cash-secured puts on high-quality dividend stocks is a great strategy for an income investor in a down market. It allows investors to generate income while mitigating downside price risk. Cash-secured puts essentially act as a limit order for dividend stocks you want to add to your portfolio (but you get paid to put the order in!).

Here is a list of stocks that we have recommended cash-secured put trades on recently to our Triple Income Portfolio subscribers to give you an idea of the type of high quality dividend stocks that we have targeted. Remember you only want to write a put on stocks that you would like to own (at the right price, of course). Keep this in mind as you are looking for opportunities.

  • Apple (NASDAQ:AAPL)
  • Boeing (NYSE:BA)
  • Caterpillar (NYSE:CAT)
  • Disney (NYSE:DIS)
  • Johnson & Johnson (NYSE:JNJ)
  • Target Corp. (NYSE:TGT)

Note: Click here for further details about a cash-secured put strategy.


A healthy correction is a great thing for the markets. In fact, a correction is the best time to take advantage of great stocks that are "on sale". In our opinion, the best way to prepare for a market correction (or "bear" market) is to make sure you have a list of stocks you want to buy as well as the price you want to buy them. If you have properly diligenced these stocks (and Buy Zone prices), you'll be prepared to "buy the dip" when it eventually happens.

Disclosure: I am/we are long AAPL, BA, CAT, DIS, JNJ, TGT.

I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.