Introducing The iPhone Buzz Index

I'm a regular reader of The Boston Globe, The New York Times, and The Wall Street Journal, and both the Globe and the Journal had articles about Apple's (AAPL) iPhone yesterday. And that got me to thinking -- just how many iPhone stories are journalists writing with the launch just ten days away? So to quantitatively measure that, I will publish and track what I am calling The iPhone Buzz Index over the next few weeks. It's definition is simple:

The iPhone Buzz Index is equal to the number of stories over the last day reported by Google News with the word "iPhone" in them.

In January, when the iPhone was announced, the iPhone Buzz index was 2,152. Today, that number is 5,890. I'll try to check and publish the index daily for the next month. Just as a calibration point, a similar search for "Windows", for example, yields 38,182. That says to me that we are nowhere near the peak. Stay tuned; I expect the iPhone index to hit new highs in the next 10 days, with the peak probably being somewhere between June 30 and July 3.

Comments

[vincentn:]

i just checked google news and found that the number dropped to Results 1 - 10 of about 4,008 for iphone with duplicate views off and Results 1 - 10 of about 7,428 for iphone with duplicate views on.

vincent
myitablet.com

2007 Jun 20 03:20 AM

[moosebump:]

Some results for a 'windows' news search might not be indicative of hype surrounding Microsoft's product...

"As a police crew arrived, they saw people jumping out of windows and running from the house. When they looked in the windows they found clear signs of a dog... "

"Here are a few ideas to keep your house cool this summer: Shade the windows"

"This international event focuses on the use of plastics in automotive glazing products such as windows, sunroofs and panoramic roof systems"

2007 Jun 20 11:41 AM