Taser's Rally Should Be Slow To Die

Taser’s hot streak continues on an analyst upgrade this morning and another dismissal of a product liability suit against the company.

The talk
Analysts at Jefferies & Co. reiterated a “buy” rating on Taser and raised their target price to $20 but are far from jumping on the bandwagon. In February when Taser was not a popular trade, the analysts went out and raised their price target from $7 to $12. The stock has since been on a run thanks to the recent election of Nicolas Sarkozy which some believe may pave the way for a large purchase order from France. Taser this month received a small order from a foreign law enforcement agency that represents the potential for the company to penetrate the global market. Merriman Curhan Ford analyst Eric Wold believes that Sarkozy plans on making a large purchase in the short-term.

The technicals
After a long period of sideways trading, Taser has been on a phenomenal run the past few months, hitting a new 52-week high Friday.

The takeaway
The run up might be a little too much for traders looking for an entry at this point, but the rally will be slow to die with support from some covering of the large short position of 14.46 million shares, about 25% of the company’s publicly traded float of 57.79 million shares. Any weakness will probably be bought. The move has stunned the bears but as Taser sees domestic and international growth, the stock should keep the momentum going on potential earnings upside.