Apple iTunes Outsells Amazon And Target

Startling: Apple's (AAPL) iTunes online store has become the 3rd largest music retailer in the U.S. in Q1 2007.

This is according to a survey by NPD Market Research, based on unit sales, not revenue. 12 songs tracks purchased online were counted as the equivalent to an album in compact disc format.

Apple leapfrogged both Amazon.com (AMZN) and Target (TGT) in units sold, and achieved a 9.8% market share. The leader remains Wal-Mart (WMT), with a 15.8% market share. Best Buy (BBY) is #2, with a 13.8% share -- despite expanding its DVD section at the expense of the CD area. Amazon.com's share was 6.7%, with Target a smidgen behind at 6.6%.

NPD's survey doesn't include mobile-music sales, nor does it factor in revenue.

Source:
iTunes No. 3 music retailer in U.S.
ALEX VEIGA
BusinessWeek, June 22, 2007, 5:53PM EST
http://www.businessweek.com/ap/financialnews/D8PU4AD81.htm