Apple iTunes Outsells Amazon And Target

 |  Includes: AAPL, AMZN, BBY, TGT, WMT
by: Barry Ritholtz
Startling: Apple's (NASDAQ:AAPL) iTunes online store has become the 3rd largest music retailer in the U.S. in Q1 2007.

This is according to a survey by NPD Market Research, based on unit sales, not revenue. 12 songs tracks purchased online were counted as the equivalent to an album in compact disc format.

Apple leapfrogged both (NASDAQ:AMZN) and Target (NYSE:TGT) in units sold, and achieved a 9.8% market share. The leader remains Wal-Mart (NYSE:WMT), with a 15.8% market share. Best Buy (NYSE:BBY) is #2, with a 13.8% share -- despite expanding its DVD section at the expense of the CD area.'s share was 6.7%, with Target a smidgen behind at 6.6%.


NPD's survey doesn't include mobile-music sales, nor does it factor in revenue.


iTunes No. 3 music retailer in U.S.
BusinessWeek, June 22, 2007, 5:53PM EST