IBM Launches Web 2.0: Rich Internet Applications for Social Networking and Collaboration

On June 19, IBM (NYSE: IBM) announced new Notes features, along with an initiative to help organizations bring the characteristics of Web 2.0 to the enterprise. IBM defines Web 2.0 as content-rich, Internet applications for social networking and collaboration, which is a little narrower than Research 2.0’s focus, but the basis for a good intellectual discussion.

The press release says that IBM is “uniquely positioned to develop an information ecosystem to meet the needs of organizations as they adopt Web 2.0 principles and technologies.” This is true given the original vision, and subsequent capabilities of Notes, and IBM’s ability to make its software industrial strength.

The fact that the key guru that made “Collaboration 1.0” happen 20 years ago at IBM Lotus (when it was a separate company), Ray Ozzie, is now the visionary in waiting at Microsoft (MFST), complicates matters a bit. But, if IBM is known for anything, it’s the depth of its bench.

IBM announced the immediate, or impending availability of the following:

Lotus Connections, a suite of five Web 2.0-based components for social book marking and tagging, rich directories including skills and projects, activity dashboards, collaboration among like-minded communities, and web logs or blogging. The precursor functionality in Notes was called something like discussion boards, aided and abetted by Notes’ fundamental replication technology.

Lotus Quickr, a team collaboration tool that helps teams inside, and outside a company firewall work together across geographies, work styles and operating systems. These features grow out of Lotus portal development.

A capability called Info 2.0 in demo stage that lets organizations catalog, combine, transform, and remix any type of data and content.

WebSphere Commerce add-ons are to more closely align with consumers’ natural shopping tendencies. The new features in WebSphere Commerce Web 2.0 Store Solution include rich Internet applications.

That last bullet looks literally be an add-on to the announcement, almost a throw-away line from another IBM software group division that couldn’t justify its own press release that week. But, IBM is onto something that I had only previously seen in Microsoft’s (MSFT) positioning.
Mish-mashing, dash boarding, you-tubing and socially networking is great for teenagers (or at least better for them than say, binge drinking), but that’s not the eventual pay off for Web 2.0.
All of these features are going to launch the next generation of e-commerce where B2B, and B2C come together. As with radio and television broadcasting, and many other technologies before and since, while the wide-eyed social scientists see a brave new world in technological change, the business world sees another way to reach the consumer.

Research 2.0’s recent reviews of IBM and Microsoft go into more detail.

IBM 1-yr chart:

Comments

[Directoy:]

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2008 Aug 07 11:09 AM