Nike Execs Comment on Market Share Gains in China

From Nike's (NKE) fiscal Q4 2007 earnings conference call yesterday:

Charlie Denson - President of the Nike Brand

Inside Nike, we are very excited about the potential of basketball. The game has gone global and so is the business, there is tremendous passion for basketball in places like China, Taiwan and across Europe. Non American NBA players, Dirk Nowitzki, Tony Parker and Manu Ginóbili, are bringing the game to a new generation of players and fans everywhere. In China, there are millions of kids playing basketball today, and we are just beginning to establish a relationship with them. So the potential is huge.

We are very pleased with the Asia-Pacific business, especially China, where revenue increased 29% in fiscal '07. We are gearing up for the Olympics; but Beijing is just the beginning. We believe that by 2009, China will be our second largest market in the world. Our latest consumer data for China indicates that we gained about four points of combined footwear and apparel market share in the last year to add to our already substantial lead.

Don Blair - CFO

China revenues increased over 25% and continue to be the primary driver of the region's increased revenue.

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