How Did Barry Ritholtz And Josh Brown Get So Big? Financial Advisors' Daily Digest

by: SA Gil Weinreich

Summary

How the opinionated duo got so big is really no secret, but in any case Brown spells it all out and recommends advisors take heed.

LinkedIn expands its usefulness as an advisor prospecting tool, though kinks remain to be worked out.

There’s just one social platform that starts off with an enormous audience of HNW investors.

Surely most advisors and plenty of high-net-worth investors know of the voluble advisor-bloggers Barry Ritholtz and Josh Brown, who some years ago combined their separate enterprises into Ritholtz Wealth Management. In just two and a half years, the opinionated duo saw their AUM expand from $90 million to $300 million, their staff increasing from 4 to 14.

Speaking to a gathering of the CFA Institute Wealth Management Conference, Josh Brown spelled out their clear-as-day non-secret to investment advisory success:

"Social is how we do it. It's how anyone can do it, if they want to put in the time and the effort."

How does this bring in the business? Brown continues:

"You put your opinion out there, and like-minded people find you."

He says advisors need to get out there on social media, be it Facebook or Twitter, and speak their minds.

Meanwhile, FinancialAdvisorIQ explains how LinkedIn can help advisors connect with prospects, though it also recounts how the platform "closed out" on one advisor just before he closed the deal.

I freely admit my bias here, but it would seem the best platform for advisors to develop a voice and get out in front of investors is Seeking Alpha, for the simple reason that it provides a more appropriate audience than any other social site.

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