By now I'm sure you've seen our ads. Owen, the quirky software developer telling his friends and family that he is going to be a programmer at GE Digital. Their reaction is probably what yours was. GE (NYSE:GE) is in software development? (Yes, we are!)
After months of running those ads, I think people are aware that we are investing heavily in software, but they are asking another question: is GE's investment actually paying off? In other words, is it real?
To state it simply: absolutely. We plan to book $7B orders this year, and at our current trajectory we'll be a top 10 software company by 2020. GE Digital is real, but I'll tell you, our ambition is greater than short term results.
We are using our digital capabilities to fundamentally change the way we do business and the way our customers make money. For us, it's not enough to be the first digital industrial company - we want to be the best digital industrial company in the world, bar none.
To do that we'll have to dream big, but we will also have to remain laser focused.
Tomorrow, we are giving investors the opportunity to dig deeply into GE Digital's progress and plans at an investor day. I'll be presenting on the four metrics we hold the team accountable to and what we want investors to look at as they monitor our progress.
- Orders: As I mentioned earlier, we are on pace for $7B in orders this year.
- Developers: We are aiming to have 20K developers working on Predix, our operating system for the Industrial Internet, by the end of the year. Think of it like an iOS for industrial machines. To grow the market, we need to grow developer adoption of the platform.
- Partners: We need to grow the market as we grow our business, and having the right strategic partners in place helps us do just that. We aim to have 50 by the end of the year.
- Total Customers: In addition to growing revenues, we want to grow the number of customers we are serving with Predix. This is a key growth metric to insure we are maintaining market share in the market we are building.
I invite you to watch the live webcast or view the on demand replay from our investor website to learn more.
Khozema Shipchandler is the CFO of GE Digital