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Benefits In Focus: >50% Downside For Benefitfocus Shareholders

Benefitfocus (NASDAQ:BNFT) was founded in 2000 as an American Pensions "dot com" venture and went public in 2013 (taking advantage of the JOBS Act). BNFT provides a cloud-based Software-as-a-Service related to health benefits for Employers and Carriers (two segments). Products for Employers include Benefitfocus Marketplace, ACA Compliance, and eBilling. Products for Carriers include Marketplace, eExchange, eSales, Analytics, and enrollment and billing. BNFT is focused on businesses with 1,000+ employees (18,000 potential customers) and carriers with a significant customer base. Significant Employer customers include Brooks Brothers, Columbia Sportswear, and Under Armour. Significant Carrier customers include Aetna Life Insurance Company and Allstate Insurance Company. The company was co-founded by Shawn Jenkins (current CEO), who was a vice president at ...
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