Microsoft's Sales Target for Xbox 360: 3 Million Units in 3 Months (MSFT)

| About: Microsoft Corporation (MSFT)

Microsoft's Xbox 360 is due to hit stores in North America on November 22, in Europe December 2, and in Japan December 10. A Wall St. Journal article today includes quotes from a Microsoft spokesman on the company's sales goals for the new console and peripherals:

The software giant aims to sell 2.75 million to three million consoles world-wide within 90 days of its debut in North America, Bryan Lee, chief financial officer with Microsoft's Home and Entertainment unit, told investors and analysts at the Harris Nesbitt Media and Entertainment Conference in New York...

Mr. Lee also said he expects consumers to spend $1.5 billion in the first 90 days after the Xbox 360's launch on the console and peripherals such as games and subscriptions to its Xbox Live online gameplay service...

Mr. Lee said production of the consoles was going smoothly and Microsoft remains on track to meet its previously stated goal of shipping 4.5 million to 5.5 million consoles by June 2006, when the Redmond, Wash.,-based company's fiscal year ends.


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