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I have been monitoring the message boards, blog posts, news and any other source for information I can get on Crocs, Inc. (CROX). For the most part, I have only come across emotional rants from people that love to wear the shoes. As an example, in response to an article on Blogging Stocks discussing the company, here is the comments:

It think your shoes are too tight!! I love Crocs. They have come out with a new sheik wedge croc that is awesome. Get someone to resize your shoes so your toes stop hurting and making write your croc of Posted at 6:40PM on Jul 12th 2007 by debargie

Yes, they are hideous. Do not knock them until you try them.I wear my Crocs to aerobics class, sure beats my expensive athletic shoes. They do not fall off and I do not use the straps either. Posted at 7:26PM on Jul 14th 2007 by laurie

There is a clear disconnect here. Maybe it is the fact that feet are the furthest part of the body from the brain. While they are comfortable, that is not a good enough reason to buy the stock. If it was, why not load up on Levitz Furniture, they make some of the most comfortable furniture. (Wait, aren’t they out of business?)


Anyway, the fact remains that Croc’s is an interesting fad and even if the fad lasts for some time, the stock is not one for the long haul. Just look once again at the recent action when the bulls are running (maybe they are not wearing their Crocs).

If you are reading this and steam is pouring out of you, stop for a moment and ask yourself why you are so worked up about someone casting doubt on this company's ability to conquer the world.

Remember, not everyone looks at the company from the angle of foot fashion or comfort. In fact, recently (July 13th) , Baird commented on June results for independent footwear retailers and said that spring/summer reorders have been weak. The also went on to comment that weak reorders wouldn’t be ideal for Crocs or Deckers (DECK). In fairness, they also did not see a major risk for wither company, but sounded an alarm for general concern.

On a recent jaunt to Northern Europe and Russia, I was struck by just how many young people, especially in Norway, were wearing Crocs. It almost made me rethink my current thesis until something amazing happened.

On a crisp and sunny day, my wife and I took a stroll through some of the major shopping areas in Norway. We found a few shops selling Crocs. Or so it seemed. On close examination, we found that these were knock-offs. Time and time again, as we traveled we found stores selling copies.

Then I started to look down. These same youngsters wearing what I thought were all buying up those ugly sandals from Crocs, were actually wearing look-alikes. Not the real brand! So, for all those that are still “believers”, remember that fads, especially fashion, do peak and then fall hard. Don’t get caught with your CROX down!

Sure, they just signed a new agreement with MLB and there could be more of the same coming, but there is still significant froth. As a go-go growth stock, it will need to keep feeding the monster [EPS] in order to satisfy investors. If they even trip up (pun intended) slightly in the next earnings release, the downside could be substantial.

$40 is coming… Be careful…

Disclosure: Horowitz & Company portfolios are SHORT CROX. (No kidding)

CROX 1-yr chart

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  •  
    buy same shoes go to chinatown just 5 buck.think it if china expo this shoes,next what happen.
    2007 Jul 20 04:04 AM | Link | Reply
  •  
    wall street estimates are for selling 45 million pairs this year and 57 million pairs next year. The material the shoes are made of is the key and this is (somewhat) unique and (debateable) patentable. thus the walmart-walgreens- chinese kaka knock offs dont generally perform. Once all these customers that buy the phony knock offs come for the real thing.... thats going to be some pent up demand. Also Crocs penetration in Iceland and Israel is north of 20%. In the most recent quarter while US sales were up nearly 200%, International business was up north of 400% with a higher gross profit then in the USA. the only negative i pin pointed was that prior to becoming a US company the CROCs business was in QUebec and the shoes were priced @ $12.99 Candian in 2002/2003. disclosure.. i frequently trade long positions on dips.
    2007 Jul 20 11:08 AM | Link | Reply
  •  
    1. The Crocs store in Shanghai was getting mobbed.

    2. Crocs aren't bought because of high-fashion... they are bought because of their utility.

    3. You can get knock-off Crocs (though Gen Y'ers wouldn't be caught dead with knock-offs), but you can't get knockoffs with your favorite NFL team or Spidey-Crocs. This is where CROX is going to pull ahead.

    Good blog. I like hearing dissent from my opinions. I think the trade is to get in CROX Aug 50 Calls @ 2.30; CROX is trading at support right now (got pegged at $45). Get your risk off the table prior to earnings and let what's remaining ride. You may see a hefty upside (like the $350 -> $6000 I got last time), or you might see nadda when CROX trades to $40.
    2007 Jul 20 06:46 PM | Link | Reply
  •  
    Pigish:

    Why is it that fads bring out the worst in people? Non the less, $40 gets you nothing? Consider the $45 put and the $40 put we recommended when Crox was at $47.50. Ummmm, up $6,000 on that trade already, not to mention the last one that netted $18,500 when it came crashing down to $41 last month. (Those were actual trades for accounts)

    Now, I agree that they are hot and they are comfortable, but there is too much enthusiasm it would appear. While in the short run, I am sure there is some nice upsides and pops that will occur. I am more concerned about the longer term down. There is usually a capitulation in all growth stories and fads (especially retail) don't you think?

    Cabbage Patch, Beany Babys, Tulips just to name a few. Ride it high, but be prepared to get out if things go against you. What I am saying is: don't go down with the ship, (short or long)
    2007 Jul 20 10:27 PM | Link | Reply
  •  
    Adrew:

    What worst are you talking about? I'm confused. I offered 3 observations, then I offered a trade (not investment) for playing the earning that was bullish going into earnings then "who-knows" afterwards (i.e. put some chips on the table and wait for the hype to build going into earnings -- then get out).

    If you are reading a tone with my words, it is a tone you are hearing, not one that I am writing.

    In response to your comment:

    I did consider the 45 puts: I sold the CROX Jul 45 Puts for $2.45. I also made a little change selling the CROX Jul 50 Calls for $0.50 (in case you think I'm always bullish).

    Whether Crocs are a fad will be something for history to decide. The trades are fraught with risk on either side. I think the true danger for bears is the foreign currency risk. According to their 10-Q, their suppliers are paid with USD.; with Crocs repatriating their international revenue back into USD, they're going to be coming home with more dollars than expected. International sales represented 44% of their total sales, up from 22% from the same quarter last year.

    On the risk to bulls, I am roiled by the question of whether or knock-out earnings are priced in. As in, when beating earnings and raising guidance in an upmarket with a short-ratio of 6 doesn't move the stock up, there's no place to go but the direction you're projecting.
    2007 Jul 21 01:11 AM | Link | Reply
  •  
    Severa;l per year. I thought these were durable and long lasting. Why would anyone need SEVERAL per year?
    2007 Jul 25 07:27 PM | Link | Reply
  •  
    Above comment is meant to be below the Boris B 7/22 comment. Hard to concentrate with these tight leather loafers, my feet are killing me. Sorry
    2007 Jul 25 07:40 PM | Link | Reply
  •  
    Ping:

    I was asking you about the WORST in this regard: It seems that when writing about CROX, many people get rather hysterical. I was not actually talking about you, I was asking you your opinion. You seemed to have a level and logical approach and that is not what one usually sees in the comment section with a stock like CROX. (I see that sentences were crunched together so understand your comment - hope this clarifies)

    So, to further clarify - I think that there is an opportunity short term, though I am seeing way too much enthusiasm and too many copies of late. Both which show a near term top. I like growth stories like this, I am simply looking at the history and fundamentals of these to extrapolate. Insiders taking way too much off the table for my taste. Growth long term is questionable.

    As for "This time is different" - been there done that....Hope the company does well for investors, really. Just want to have a reality check every so often
    2007 Jul 25 07:35 PM | Link | Reply
  •  
    Andrew,

    I understand what you are saying. I actually we can see hysteria on both sides. A simple look at the Y! message board for CROX, and you'll see all kinds of shorts and bulls peddling their fear and greed.

    In this case, there's no doubt that the stakes are high for both the CROX bull or bear. I've been run over by earnings before, and think that get-risk-off-table-and... is my kind of strategy as volatility builds. between earnings announcements.

    In your response to others, you post data that says insiders have sold a total of 1779645 post-split shares (multiplied all the numbers of your post before 6/15 by 2 and added it to the one trade post-6/15). This represents less than 25% of daily average. As a bull, I'm not terribly concerned.

    As for the putative 40MM shares short submitted by another responder... I'm looking on my TD Ameriturd and E*Turd research, and I see a 28% of float (~78MM shares) short, which I compute to 20MM shares. With average volume ~5MM, I compute a short-ratio around 4, which isn't nearly what it was for the previous jump.

    What after-hours brings tomorrow, I'm not sure even insiders know. But there's always a trade for making money, and if you're not in a trade, I think selling ATM calendars might just do the trick:

    If I were looking to get into a trade, I'd be looking for a high-volatility/not-he... bet tomorrow, and I think that comes in the form of selling a call or put calendar either:

    Buy to Open CROX Aug 50 Call
    Sell to Open CROX Sep 50 Call

    -or-

    Buy to Open CROX Aug 50 Put
    Sell to Open CROX Sep 50 Put
    2007 Jul 26 12:48 AM | Link | Reply
  •  
    Ping:

    One thing:

    I just pasted the recent trades. look at all of the trades over 6 months. I believe it adds up to over $250 million
    2007 Jul 26 07:21 AM | Link | Reply
  •  
    we are all comfort seeking missiles - therein lies the success of these shoes or should I say material - the funky clog might well be a fad but the use of the material in shoes should become a standard in terms of hygiene, durability, and comfort for footwear. If the You shoe has a modicum of success then its a solid long term buy. If they are a flop - then once the look loses its appeal - we will be faced with only doctors nurses and hospital workers wearing these shoes - consider how many hospital staff wear them now - and then consider the potential numbers worldwide beyond N. America. By the way I still own and wear 3 pairs of the canadian shoe @12.99 can. Any idiot could calculate that at approx. 7$us retail -the company was still making a profit. so the addition of a strap was not burden on the profit margin per shoe. But I should also add that the material has enormous implications for the geriatric industry (I have some prototypes, for instance a toilet seat made of rebound or croslite as it is known now the seat is to die for - every obese person would love to rest their butt on one of these) There is an application for car interiors and I know that the company was developing this angle as well. So the future may not be the shoes, but the material itself. But then again remember the volkswagen beetle? damn ugly, just a fad ? and guess what - they brought it back (the bug) and the price tag - at least 2x to 3x to what they were getting back when no one would be caught dead driving one. Anyway you can always track Croc sales on the web.... based on a conservative one shoe per order - you are in for a big surprise come earnings time.
    2007 Jul 20 11:43 PM | Link | Reply
  •  
    I am surprised more people are not concerned about the 40.8 million shares of short interest versus about 60 million shares in the float. If this stock jumps on earnings based on some of the projections i have seen, it could be the biggest short squeeze ever. I have seen indications that this will be a blow out quarter (especially since managment has always made very conservative estimates which are easy to beat). Guidance could be another issue.
    2007 Jul 21 11:03 PM | Link | Reply
  •  
    Jof:

    Just tell me one thing. Seriously, just one thing: Why have the insiders sold
    7/02/07 MARGOLIS MICHAEL C Sold 11,669 $43.22 504,392.53
    06/15/07 CASE PETER S Sold 4,999 $45.62 228,054.38
    06/12/07 CROGHAN RAYMOND D Sold 5,000 $90.83 454,150.00
    06/12/07 SNYDER RONALD R Sold 150,000 $91.68 13.75 Mil
    06/12/07 SNYDER RONALD R* Sold 150,000 $45.59 6.84 Mil
    06/08/07 SHARP RICHARD L Sold 16,752 $85.13 1.43 Mil
    06/08/07 SHARP RICHARD L Sold 52,184 $85.75 4.47 Mil
    06/08/07 SHARP RICHARD L Sold 21,853 $84.20 1.84 Mil
    06/06/07 MCCARVEL JOHN P Sold 25,000 $42.60 1.07 Mil
    06/05/07 CROGHAN RAYMOND D Sold 5,000 $82.35 411,750.00
    06/01/07 MARGOLIS MICHAEL C Sold 5,833 $82.10 478,889.31
    05/31/07 MARKS MICHAEL E Sold 23,330 $81.52 1.90 Mil
    05/30/07 CASE PETER S Sold 37,501 $78.67 2.95 Mil
    05/22/07 CROGHAN RAYMON D D Sold 5,000 $77.48 387,400.00
    05/22/07 SNYDER RONALD R Sold 125,000 $77.79 9.72 Mil
    05/18/07 MARKS MICHAEL E Sold 100,000 $76.18 7.62 Mil
    05/17/07 SNYDER RONALD R Sold 133,334 $76.48 10.20 Mil
    05/15/07 CROGHAN RAYMOND D Sold 9,000 $72.30 650,700.00
    05/15/07 SMACH THOMAS J Sold 14,202 $73.10 1.04 Mil
    2007 Jul 25 07:47 PM | Link | Reply
  •  
    cabbage patch, beanies, tulips? we are talking about shoes, something everyone needs. the US market for shoes is $46 Billion. The world wide market for shoes is about $150 Billion. Crocs has less then 1%. we are talking about the biggest innovation in shoes in years. and frankly Crocs has demystified Nike & Reeboks dillusional $80-$100 price points with much higher performance. imagine living on a tight budget and waiting all year to buy the new pair of sneakers. consumers are now liberated and free to buy several pairs of crocs per year, and that is the current non-debatable trend.
    2007 Jul 22 12:16 PM | Link | Reply
  •  
    Okay Andrew - time for you to eat crow, humble pie, and sit still for a chorus of "I TOLD YA SO!"

    You were dead wrong on CROX. Not just a little bit, but all the way wrong.

    Your buddies at Ant & Sons were spot on:

    retail.seekingalpha.co...

    You gloat about impish 18K gains on very risky put positions...

    How about this:

    I bought 7500 shares of CROX over the past few months - at an average of $40. I'm up $112,500. You said in your commissioned hackjob writeup on July 20 that "$40 is coming, be careful".

    Your shorts have now been yanked firmly over the top of your head, quite a financial Atomic Wedgie, eh?

    Brace for more agony, Andy, the margin calls roll in next week - and I hope you've shorted more.

    I'm enjoying your money!

    Cheers,

    W.
    2007 Jul 27 06:01 PM | Link | Reply
  •  
    KNock Knock... How are you today? WH. Let us be clear. This is not a contest, nor a personal vendetta. It is a long term plan with the desire for all of us to make money. I am not happy when you lose, though I see it is your pleasure to assume I have. Impish, that was just a sample of one trade my friend. I hope you are smart and not clouded by your past winnings and do not get cocky. Cycles are bound to occur in markets, I am sure you agree with that.

    There is something brewing, as the stock hit $52.50 today and when it plummeted it did it with large volume and with a vengeance. Ended down $3.38 on a 280 point day for the DOW. ODD...

    Maybe it will be short lived, but if so, I will cover as of now, we are once again up on the shorts because we did it at a higher price than it is here. Crox is a great stock to TRADE as there is severe emotion in the air as can be seen from these posts.

    I do hope you continue to make money. Really.
    2007 Aug 06 04:23 PM | Link | Reply
  •  
    WH!!!!

    Are you telling me that as of the date you wrote this that you were up $112,500? The price on that day was about $58.50 and now $6 lower. So does that since then you lost $45,000? That is awful. Seriously, please tell me you had some sell stops and I will be at least a bit relieved. As I thold you sevral times, i am not looking for you to get hurt, just trying to tell it as I saw it.

    If you did not, the $48 price low would mean that at one point today you were down $75,000 from your high. This is the whole point to risk management.

    Maybe this is a good lesson for all of us (me included) that falling in love can lead to heartache. Hope it comes back for you. We covered all positions nicely this week.
    2007 Aug 10 09:55 PM | Link | Reply
  •  
    Andrew is made $90,000 on crox longs last week.
    2007 Jul 29 09:07 PM | Link | Reply
  •  
    ...sorry, don't believe you. On a short? during a week that was WAY up?

    Nope.
    2007 Aug 02 01:18 AM | Link | Reply
  •  
    Not sure what this means. Did you make this?? Who are you referring to??
    2007 Aug 06 09:33 PM | Link | Reply
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