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While finding no real application for its solution in the Dogfighting wagering industry, Jacada (JCDA) a leading provider of unified desktop and process optimization solutions for customer service operations, decided to focus on a vertical where it can add value.

On Thursday it announced a deal with Harrah’s Operating Company, Inc. (HET). Jacada will be providing a system for Harrah’s to quicken the reservation process for both customers and agents, enabling Harrah’s to provide a superior customer service to enhance customer loyalty.

This is a huge win for Jacada, as it helps prove that not only do they have a cutting edge product, but that there is actually a market for it. With a market cap of about $70 million, and almost $36 million in cash, Jacada is still flying under Wall Street’s radar, but high profile deals will surely help in getting the company discovered, and that should make for a big boost to the stock price.

Disclosure: The author’s fund is long JCDA as of July 19, 2007. He doesn’t own any other positions in companies mentioned in this article.

JCDA 1-yr chart:

JCDA 1-yr chart