The Federal Trade Commission, which is the regulator in this case, needs to view this from a global perspective. Viewed in the context of the worldwide online advertising business, the entire matter takes on a different tint. As strong as the Google-DoubleClick team may look from New York or San Francisco, they look like weaklings elsewhere. In China, for example, Google is a second-place player even in its core market of search, and DoubleClick is a non-presence.
If the FTC were genuinely attuned to the needs of global business - and, indeed, America's competitive position in it - they would pass this merger with nary more than a murmur. In China, if anything, Google and DoubleClick need all the help they can get, and the situation varies only by degree in the most rapidly growing Internet markets in the world.