The Swedish manufacturer of carrying cases for portable electronics, Krusell, has released their "Top 10″list for July 2007. The list is based upon the number of pieces of model specific mobile and smart phone cases that have been ordered from Krusell during July 2007. Krusell’s list is unique due to the fact that it reflects the sales of phones on six continents and in more than 50 countries around the globe.
1. (2) Nokia 6300
2. (1) Sony Ericsson K790i/K800i/K810i
3. (3) Nokia N95
4. (4) Nokia N73
5. (9) Sony Ericsson W880i
6. (-) Blackberry RIM 8300 Curve
7. (5) Blackberry Pearl 8100C/G/V
8. (9) Nokia 6233/6234
9. (6) Sony Ericsson K750i/W700i/W800i
10. (-) Nokia 5500 Sport
Notably missing from the list is the iPhone, but then again Krusell isn’t making a case for it yet. Just one of the many potential flaws in this type of market share analysis.
More interesting is the presence of two Blackberry models and nothing from Motorola, given how many observers have fretted over the fact that Research in Motion (RIMM) is carrying a higher market valuation than Motorola (MOT). Perhaps the higher value is deserved.
Or perhaps people just like to wrap Blackberries in leather.
Disclosure: author holds put options on Research in Motion (RIMM) at time of publication.