Amazon's Unbox Grabs NBC Programming From iTunes

 |  Includes: AAPL, AMZN, GE
by: Jonathan Liss

In a move that could sway the balance of power in online TV rentals, NBC said late Tuesday it will no longer sell its new Fall TV programming through Apple's iTunes, opting to go through's Unbox digital download service instead. The move means episodes of top iTunes sellers like The Office and Heroes will now sell exclusively through Unbox for $1.99, the same price Apple charged. As part of the deal between GE-owned NBC and Amazon, users will be able to download pilots of NBC's new shows for free on Unbox beginning Monday, before their season premiers. Apple will continue to sell existing NBC shows through the end of 2007, but will not offer any new NBC shows. NBC programming accounts for roughly 30% of iTunes' TV show sales.

Sources: Press Release, Wall Street Journal, Reuters, AP, The Seattle Times
Commentary: Amazon gets shot at NBC show revenue [MarketWatch] • Bernstein Sees More Operating Margin Gains Ahead For AmazonApple iTunes Outsells Amazon And TargetThe Long and Short on Amazon, Netflix, Google, Microsoft And Apple
Stocks/ETFs to watch: AMZN, GE. Competitors: AAPL. ETFs: FDN, HHH, IAH
Earnings call transcript: Q2 2007
Related: Amazon Unbox

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