At the risk of turning Smart Guy Stocks into the Nintendo Fun Club, I bring you yet more evidence of the Wii’s success and potential to drive NTDOY’s stock price even higher.
In another case of Nintendo reaching well beyond the traditional gamer crowd, recent reports have touted the growing trend of “Wii Parties.” An article from the Pittsburgh Tribune-Review describes a “Wii and Wine” party. I’ve actually been invited to one of these myself, an occasion where professional adults who would never in a million years play “Halo,” are instantly returned to their youths as they giddily return tennis balls or race cows.
Nintendo has taken notice of this trend and appears intent to capitalize on it as a marketing opportunity. The company has already partnered with Norwegian Cruise Lines and Erickson Retirement Communities to add Wii parties to their activity schedules, and has been talking to libraries about using Wiis for community-building. Nintendo is also trying to tap into the classic Tupperware model- giving Wiis to people in target groups in exchange for them hosting Wii parties. Last month, Nintendo partnered with Evite to launch a dedicated Wii party-planning page.
All this means that not only has the Wii started a unique video gaming trend, but Nintendo appears ready and willing to capitalize. With the stock down 5% today apparently on news that the Wii is “only” outselling PS3 3-1 in Japan, this is another chance to buy in to NTDOY before the holiday season.Click to enlarge
NTDOY.PK 1-year chart