Proof That Apple Needs Retail Stores in Europe

Sep. 6.07 | About: Apple Inc. (AAPL)

By Carl Howe

Lest anyone doubt my assertion yesterday that Apple (NASDAQ:AAPL) needs retail stores in Europe to drive iPhone sales in Europe, the Unofficial Apple Weblog notes that Apple retail sold seven times as many iPhones as all the AT&T (NYSE:T) stores in July. The reason? Marketing 101: every Apple retail store has an entire table of iPhones available to try and make calls on (Yikes! I didn't know those phones were actually activated!). The AT&T store experience is much more spotty, with some stores not even displaying iPhones at all.