Sun Micro Ticker Symbol Change Stimulates Shares

Sep.11.07 | About: Sun Microsystems (JAVA)

It appears as though somebody at Sun Microsystems' (JAVA) Investor Relations Department read a recent Princeton University Study on the performance of stocks with easily identifiable or pronounceable ticker symbols. The study found that "if you started with $1,000 and invested it in companies with the 10 most fluent names, you would earn $333 more than you would have had you invested in the 10 with the least fluent."

Since Sun Microsystems announced it was going to change its ticker symbol on August 24th, the stock has had its greatest 10-day rate of change in over six months.

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